Meeting point, marketplace, business center and strolling place. Since the sixteenth century the square has been the nerve center of the town and, therefore, the epicenter for the Levante region. The town has been reformed on several occasions and its current image dates from the last part of the 20th century.

Today, its location in the center of town provides it with a continuous drip and flow of people, most of them busy while others sit idly on the benches surrounding the cast iron Roman fountain that dates from the 19th century, under the protection of the grandeur that permeates the parish church. A traditional scene that will be imprinted in the mind of any traveler that passes through town, particularly if their visit coincides with the Saturday market.

Looking towards the temple, we find the Parish Church of Our Lady of the Incarnation which was built in the first half of the sixteenth century. Its walls house one of the main examples of fortress-churches found in the area. These belong to the mudéjar-andalusí period. The church boasts four imposing towers and is positioned for the defense of a Christian enclave surrounded by a Moorish population.

Its interior houses one of the most valuable jewels of the Veratenses (the people from Vera), the image of St. Cleophas, patron saint of the town.

If we turn to the right side of the church we see the Town Hall, built towards the end of the 16th century and renovated with quarried stone in the 18th century. Its interior houses the offices and agencies of the Consistory, the Historical Archive (with one of the most important historical document collections in Andalusia) and the Historical Municipal Museum.